Health IT Market Insight

Closing a deal may be a single point in time but your market insight and research shouldn't be.

Understand the health IT market from the inside out.

Health IT Market Insight

Gain insight that enables a shift away from relying on a single market snapshot to sell a tool, and toward a longitudinal market insight solution that drives your approach to the market and evolves with your buyer.

HIMSS Analytics Market Insight will help you:



Identify opportunities

Identify new sales opportunities with organizations that are ready to buy



Optimize approach

Fine-tune your messaging based on marketing needs



Build market awareness

Create market awareness and establish thought leadership



Manage feedback

Manage feedback loops to enhance products and processes


The HIMSS Analytics Market Insight Process:

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Launching new products


Maximizing current offerings


Define your audience, know what works and leverage insights to drive effective marketing spend

Get a Market Insight Consult

Health IT Market Insight and Research Solutions

Buyer motivations. Product and brand positioning. Identifying current market opportunity. What does your organization need to understand? These are just some of the insights that we can equip you with to drive your health IT sales and marketing strategy.