State-by-state View of Hospitals Represented at HIMSS18
As you may have guessed, the HIMSS Annual Conference is a big deal in the world of healthcare sales and marketing. Over 45,000 professionals from around the world gather yearly for education, innovation and collaboration to help uncover the promise of health information and technology.
On the show floor, healthcare organization representatives gain access to cutting-edge products and solutions, but that is just part of the value of the conference. Attendees also find unique opportunities to connect with each other and the people who innovate, build and sell the technologies, information and services they use every day. There is only so much time for impactful opportunities, so for sales and marketing professionals, this means your prospecting preparation must happen prior to the show.
It's a big conference. Where do I start?
With so much opportunity, the true goal is to narrow your scope to the opportunities where you can make the most impact. But how do you do that?
One way to get started is to understand which organizations in the United States will have representatives walking the conference floor. With that in mind we used the HIMSS18 Attendee Intelligence Solution to sort out by state the number of organizations that will have people at the show.
How do I narrow my scope?
Ask yourself questions then use tools like the HIMSS18 Attendee Intelligence Solution!
What are these health systems and hospitals in the market for? Do you have a specific sales target footprint or territory? Are you targeting your marketing to a specific region of the country? Are you only interested in organizations with a specific technology sophistication or EMRAM Stage? Does bed size play in to your approach? There are hundreds of ways to slice the data to get granular in your HIMSS18 approach and each can uncover opportunities to move you closer to your goals.