Event-Based Thought Leadership Solutions
Identify and Understand Your Market
HIMSS Analytics will conduct a Voice of Customer (VOC), web-based, market research study to understand market activity for your solution. This collaborative process puts you in the driver’s seat while leveraging our experts to structure the questions for maximized output. Need help defining your target audience? LOGIC has you covered.
Interview Your Customers
HIMSS Analytics will conduct In-Depth Interviews (IDIs) with organizations to ask insightful questions about HIT solutions and strategies. We will work hand-in-hand with you to develop a customized discussion guide that gets to the heart of the market. In research, it’s often not the question that you intend to ask, but the question you didn’t think to ask that will make the difference. On or off script, our expert researchers know the healthcare market and always ask the next logical question to obtain greater insight and drive actionable feedback.
The culmination of your engagement will provide you with an unbiased view of the market and a sales enablement tool that leaves an impression on your conference attendees and customers. Associating your brand with HIMSS Analytics is a powerful way to bring immediate credibility to your research.