HIMSS Analytics Market Insight
Closing a deal may be a single point in time but your market insight and research shouldn't be.
Gain insight that enables a shift away from relying on a single market snapshot to sell a tool, and toward a longitudinal market insight solution that drives your approach to the market and evolves with your buyer.
HIMSS Analytics Market Insight will help you:
Identify opportunities
Identify new sales opportunities with organizations that are ready to buy
Optimize approach
Fine-tune your messaging based on marketing needs
Build market awareness
Create market awareness and establish thought leadership
Manage feedback
Manage feedback loops to enhance products and processes
The Process:
UPSTREAM MARKETING
Launching new products
DOWNSTREAM MARKETING
Maximizing current offerings
Define your audience, know what works and leverage insights to drive effective marketing spend
Health IT Market Insight and Research Solutions
Buyer motivations. Product and brand positioning. Identifying current market opportunity. What does your organization need to understand? These are just some of the insights that we can equip you with to drive your health IT sales and marketing strategy.
Brand Starter Kit
Is your brand hitting the mark with health IT decision makers? Hard metrics, key performance indicators, and a means to measure the impact your brand has on your clients and prospects are all crucial to taking your brand to the next level in the health IT solutions market. The Brand Starter Kit gives initial insight into the brand impact of your various marketing campaigns.
Conference or Event-Based Thought Leadership Solutions
Establishing a presence at the events your prospects attend is essential. But how can you cut through the noise and get their attention? You can spend your budget on giveaways, or you can arm your audience with information and insights to help them do their jobs more effectively. Work with us to build highly credible research and presentations that get you noticed. Our vendor-agnostic approach — along with our long history of developing high quality market insight — make us second to none in thought leadership solutions.
Real-time sentiment and engagement data for events
With HIMSS Analytics Share My Latest Ratings (SMYLRs), take the pulse of audiences at your health IT events, understand expectations of your booth visitors at trade shows, and act on true sentiment data to improve your presence, have more meaningful engagements with potential clients, and drive higher sales. With a mobile-first application, you can gain real-time insight and make an immediate impact.